Now booking · limited builds per quarter

Lead-generation websites for home-service contractors.

Not the 5-page brochure site every agency sells. A real lead-generation system — built to rank on Google, built to convert, live in about two weeks.

Founder-led. Direct line. No account managers, no offshore team.

Recent work
Heritage Tree Service · McClellan Services · Heritage Tree Service · McClellan Services ·
The math

The cost of a phone that doesn't ring.

Two numbers most contractors haven't run. Move the sliders to see what an invisible website is quietly costing you.

Average job value $500
Missed calls per week 5
Per missed call$500
Per week$2,500
Per month$10,833
Per year$130,000

Industry averages used for illustration. Your numbers may be higher.

The cost of an invisible website

An invisible website is costing you customers right now.

Most customers Google a contractor before they call. If your site doesn't show up — or shows up looking like 2014 — you're losing the work to whoever does. Here's why it's a bigger leak than it looks.

8 in 10
Customers Google a local service business before they call.
BrightLocal local consumer review survey
76%
"Near me" searches end in a same-day visit or call.
Google, Think with Google
$400+
Average ticket on a single home-service job a website can capture.
Service industry benchmarks

What you're losing without a real site

Quiet leaks. Add them up and they're the difference between "we're doing alright" and "we can't keep up."

  • Every neighborhood is a different search. One generic "services" page can't rank for "tree removal Signal Mountain," "tree removal Hixson," and "tree removal North Shore" at the same time.
  • Referrals still check you online. Even the customer your buddy sent will Google you first. A weak site sends them back to their search results.
  • Missed calls are missed jobs. No after-hours form, no SMS follow-up, no call routing — the lead picks the next contractor on the list.
  • Reviews aren't compounding. Without an automated review-request flow, your Google profile stalls — and your local map-pack ranking with it.

What actually goes into one

The checklist behind a site that ranks and converts. Each item is its own moving part — and Google grades the result on all of them.

  • A page for every service × every area. 6 services × 5 service areas = 30 unique pages, each with non-duplicate copy Google won't penalize.
  • Technical SEO that actually works. Schema.org markup, LocalBusiness JSON-LD, internal-linking graph, sitemap, robots, canonicals, hreflang where relevant.
  • Mobile speed under 2.5 seconds. Image optimization, font loading, Core Web Vitals — the difference between "loads" and "loads before they bounce."
  • Lead capture + automation. Booking forms, call tracking, SMS/email follow-up sequences, Google Business Profile posts, review-request automation after every closed job.
  • Tracking + attribution. Knowing which page, which keyword, which area is bringing the jobs — so you can pour fuel on what's working.

There are two kinds of contractor websites.

One is a digital business card. The other actually brings in jobs. Here's the honest difference.

Typical contractor website

You pay someone else's overhead.

  • 5 pages
  • One generic "services" page
  • A contact form
  • Maybe a logo upgrade
  • $2–5K, then you're on your own
What we build

A system that ranks and converts.

  • 25+ pages — one for every service in every area you cover
  • Technical SEO baked in (schema, LocalBusiness JSON-LD, internal linking, sitemap)
  • Automated Google review requests after every job
  • Booking + follow-up automation (form fills and calls route straight to your phone)
  • Live in ~2 weeks from kickoff

The one built to actually bring in jobs.

How it works

Three steps. About two weeks.

1

We map your services × areas.

Together we list out every service you offer and every neighborhood, town, or zip you cover. That becomes the blueprint for your site — usually 20–30 pages instead of the typical 5.

2

We build it. Fast.

About two weeks from kickoff to live site. SEO, schema, booking automation, review flow — all baked in from day one, not bolted on later.

3

Your phone starts ringing.

Form fills and calls route directly to you. Google picks up the new pages within a few weeks. Reviews start compounding your local rank automatically.

Recent builds

Real clients. Real sites. Real names.

Heritage Tree Service — heritagetreellc.com
Heritage Tree Service
Tree care 26 pages Multi-area

Tree service operating across a multi-county area. Built out 26 pages — service × area combinations for every neighborhood they cover, custom branding, project gallery, Google Business Profile integration, and a booking flow that routes leads straight to their phone.

McClellan Services — homepage
McClellan Services
HVAC + Electrical Multi-area Service map

HVAC and electrical contractor with service areas spread across multiple counties. Full rebuild — service pages mapped against every area covered, custom branding, schema markup, automated review requests, and a booking flow tied directly into their existing operations.

Open slot
Your business here

We take a small number of new contractor builds each quarter. If that sounds like you, the call is the easiest way to find out.

Book a 3-min call
Word of mouth

Referrals are gold. Your site is what closes them.

Your best customer just told their neighbor you do good work. Here's what happens before that neighbor picks up the phone.

"Hold on, let me look them up real quick."

Even a word-of-mouth referral gets vetted online. They Google your name. They scan your site for 8 seconds. They check your reviews. Then they decide whether to call.

If they can't find you, they assume you're either too small or not in business anymore. If your site looks like it was thrown together in 2014, they wonder if you'll still be around to honor a warranty. If your reviews are stale, they keep scrolling to your competitor.

A real website is what turns "yeah, they did our roof" into a booked call. It's not just a marketing asset — it's the trust layer that catches every referral, every neighbor-on-Nextdoor mention, every truck-side billboard impression you've already paid for.

Who this is for

We're picky about who we build for. Here's the honest line.

Best fit

  • Established home-service contractors — owner-operators and multi-crew shops alike
  • Real business, real reputation — but a website that's not pulling its weight
  • Clear services and service areas to organize and rank for
  • Owners with a clear sense of what a new customer is worth to them

Probably not a fit

  • No clear plan for how you get customers or where leads should come from
  • After a quick brochure refresh, not a system built to bring in work
  • Not planning to keep reviews, photos, and content moving once it's live
Trades we build for
Tree care Roofing Gutters Siding Windows HVAC Electrical Plumbing Well & Septic Foundation Masonry Concrete & Paving Fencing Decks & Porches Landscaping Lawn care Pest control Pool service Painting Drywall Flooring Garage doors Restoration Cleaning Junk removal Handyman Remodeling General contracting Solar
FAQ

The questions we get most.

We already have a website. Do we really need a new one?
Maybe not. Quickest way to find out: run your site through our free audit for an instant score — or book a call and we'll walk you through what we'd change and whether it's worth a rebuild. If it's not, we'll tell you.
How much does it cost?
Depends on scope — number of services, number of areas you cover, complexity. We'll give you a fixed number on the call once we know what you actually need, so there are no surprises later.
How long until it's live?
About two weeks from kickoff, assuming you can get us your assets (logo, photos of your work, service list) within the first few days. The build itself is automated to a degree most agencies can't match.
We tried an agency before and got burned. What's different?
A few things. You own the site outright — no hostage situations. You get a direct line to the people doing the work, not a queue at a 100-person shop. And the site is built around a system, not a template, so it actually performs.
Who's actually building my site?
You work directly with the people doing the work — no account managers, no offshore handoff. We got into this after watching good contractors get oversold and underserved by big agencies. The systems we build are the ones we'd want running our own business.
Let's talk

Book a 3-min call.

Pick a time that works. We'll show up, you bring questions. Three minutes is enough to know whether there's a fit.

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Drop in your iframe + form_embed.js script.

No prep needed. Bring your current site URL if you have one. We'll show you exactly what we'd change.